You have to be visible

Ashley Watson from Canterbury has recently invested in new signage for his building – an investment which, he tells me, has paid for itself in a matter of weeks.
Paid for by new patients who have called in – just because they noticed his practice for the first time.
I still see dental practices “advertising” themselves with faded brass plaques on the wall – or perhaps with a plain sign that reads “dental surgery” and looks completely uninviting.
Does your signage bring a steady flow of the right type of new patient?
And if you don’t have business premises that clients call in to – your signage is the home page of your web site.
By the way – take a look at Ashley’s home page – here.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.