We have all read about the Roger’s Curve and how business is driven by the innovators and the early adopters.
I’m asking myself who is at The Showcase?
- are there innovators exhibiting – or market leaders exhibiting innovations?
- are there early adopters attending?
My observation is that the innovators exhibiting may be in the wrong place, as the show may be largely populated by the late majority?
Please discuss – I would love to be wrong on this.
By the way – I’ve loved the show today, as a networking event it rocks.
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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