The 100% Growth System – my job application

Dear Dental Principal or Supplier
I’d like to apply for a job at your practice please:

  • Job Title – 100% Growth Manager
  • Start Date – 1st October 2015 or ASAP after that
  • Duration – 6 months
  • Salary – £1,200 pcm (including VAT). Your total investment = £7,200 or less
  • Benefits – I do not require any health insurance, or a pension, or life cover, or expenses or an invite to the Christmas party
  • Working conditions – I don’t need a desk, a chair, a telephone, a computer, a uniform, a locker or any business cards – oh, and you don’t need to be nice to me
  • Attitude – I’m a business survivor and I know how to grow your business by 100%
  • I’m not scared of getting my hands dirty
  • Special offer – I recognise that its not easy to get a job nowadays – so I’m prepared to start work on 1st September and work for a month FREE OF CHARGE to show you how good I can be for your business
  • In March 2016 I will resign on a month’s notice and ask you to provide a reference for my next Employer – or I’ll want you to ask me to stay another 6 months – either way I’ll want you to say that I’m worth it because I helped your practice to start the process of growing 100%.

I’d like to attend an interview and answer your questions.
Would you be prepared to give me an hour of your time on Skype or face to face?
If I’m there any more than 60 minutes it will be your fault.
Your action – just email with the word “Audition” in the subject line and I’ll connect.
Job Description – The 100% Growth Manager
To make sure that your practice begins the journey to 100% growth as a result of my being there and working with you, your team and your suppliers.
I”ll start with the implementation of a comprehensive Marketing Action Plan
Then I’ll work to make sure that the following happens in your practice:
Tactic #1 – teach your team to hold accountability meetings face to face with your SEO, Digital and Direct Marketing providers EVERY MONTH AND PREFERABLY FACE TO FACE and ask them the golden question.
Tactic #2 – train your team in actively asking for emails, social connections, testimonials, referrals and networking invitations
Tactic #3 -make sure that everyone in your team understands The Lifecycle Marketing Workflow and their role in lead generation and lead conversion
Tactic #4- train your team to create White Paper downloads on your web site for all of the major treatment modalities that you wish to broadcast
Tactic #5 – train your team to embed White Paper offers into your existing email newsletters
Tactic #6 – train your team to complete internal web forms for all new patient enquiries and up-sales to existing patients
Tactic #7 – train your team to create reactivation sequences for dormant treatment plans.
Tactic #8 – train your team to create a CRM software-based recall system that encourages up-sales and referrals
Tactic #9 – encourage your relevant TCO’s and clinicians to get trained and adept with Digital Treatment Planning
Tactic #10 – train your team to implement The 12-Point Recommendation Checklist
Tactic #11 – coach you and your managers to demonstrate Passion and Leadership on a daily basis
Tactic #12 – train your team to use The Smile Check
Tactic #13 – train your team to use The Dental Health Review System
Tactic #14 – train your team to grow a strong membership base
If you get your finger out – you can hire me for a month free of charge from 1st September 2015.
Your action – just email with the word “Audition” in the subject line and I’ll connect.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.