Take your time…

My thanks to Helen and the team at Love Your Smile in Leeds, who organised an excellent turn out at last night’s communication skills training session.
Here are the bullet points of the evening:
• Everyone has a personal story
• Everyone wants (at some stage) a cleaner, whiter, straighter smile (CWS Smile)
• That happens when a transitional event in their life TRIGGERS the desire
• Every visit to the practice, no matter how routine, is an opportunity to
⁃ refresh the story
⁃ enquire as to whether a TRIGGER event has taken place
⁃ deliver that CWS Smile
• When the DESIRE is activated by the TRIGGER, price is rarely a problem
• But you must address the issue of AFFORDABILITY
So a perfect visit might include:
• Building rapport
• conducting a marketing audit
⁃ how exactly did you hear about us?
⁃ how exactly did you find our web site?
• Running through a smile analysis
• Determining the TRIGGER
• Conducting a preliminary examination
• Discussing Tx options
• Answering concerns and objections
• Agreeing the Tx plan
• Closing the sale
To achieve this you need:
• The Time – slow down
• The People – who are DNA-coded for communication (clinician or TCO)
• The Training
• The Practice
• The Experience
• Oh – and the patients!


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.