This from Afshin, Bita and the team at College Street Dental Practice in Petersfield, Hampshire.
If you are going to send something by mail – a Welcome Pack, Treatment Plan confirmation et al – make sure that even the envelope is branded and creates visibility as it travels and curiosity when it arrives.
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Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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