Recruitment is now Digital

The new landscape for recruitment is Digital.

Whether it’s a new team member or a clinician, your initial research now takes place online.

Yesterday, a dentist asked me how best to find a new GDP associate – “the BDJ or some other publication?”

My first response will get me in hot water:

“I’m going to start by being ageist – don’t look for anyone over the age of 40.”

Challenged on this, I responded with:

“The Millennial Dentist (under 40) has lower expectations of career progression and income and will delighted and grateful for an opportunity to work with you as their clinical mentor – reference the progress some of my clients are making with apprenticeships in dentistry for those completing FD2.

The way to connect with The Millennial Dentist is on-line, via Gumtree, dental forums or local online job and discussion groups for your area.

Add to that your own social media channels.”

Yesterday I also read Colin Campbell’s blog post, asking for a new Patient Care Manager in his Nottingham clinic


Very effective use of the Digital landscape.

This morning I have a CV to read from another client who, on my advice (and with my wording), emailed his existing patient database looking for a new Practice Manager – 4 good applications were reviewed, initial interviews took place last night and I’ll be commenting on the most likely candidate (and may well interview her on Skype) in the next few days.

Millennials are digital natives – they have never known anything else.

The rest of us are in hot pursuit, investing hours per day online.

Recruitment is digital – the bigger your network, the more viral, the higher the chance of finding the right people.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.