Perfection in branding

I have recently started reading an excellent blog from the Centre for Design Innovation in Ireland.
Just take a look at their blog entry on the Help Remedies web site (and don’t forget to follow the link through from the blog to the site).
A quite beautiful example of how branding can make a seemingly dull product an entertainment experience.
Even a section for bored people that had me giggling all by myself at 6.00am this morning.
Inspired work – and easily transferable into even a subject as worrying and gruesome as dentistry.
It would be so interesting to see consumables branded and packaged with such love.
A further advert here for the Design Innovations blog – full of useful articles and downloads – and a “thank you” to James and Sonya Hamill at Blueapple Dental for their recommend.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.