Do you love your work? I’ve been coached by experts over the years and they have taught me to aim at spending 80% of my professional time doing the work I love to do and 20% leading and managing the support team who do everything else. I love 80% of my Bunker Days (like yesterday,
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This latest chart from Statista really brings home the impact that social media is having on all of our lives. Let’s remind ourselves that China doesn’t allow Facebook, Twitter or YouTube and that WeChat, Qzone and Weibo are the biggest of their social networks. Around 1 billion of China’s 2 billion population are daily users.
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Travelling on the Heathrow Express yesterday I noted the on-board TV advert from Tata Communications (who sponsor the service) telling me that: 90% of all the data in the world has been created in the last 2 years Proof positive (as if we needed it) that we simply cannot keep up. Whether it’s the 2
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Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page one Google for “dental implants Glasgow”? No problem – just give your SEO people £5,000 a month and they will get you there. Do you want to generate qualified
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It was an idea that took shape in early October during a comprehensive meeting with my business coach, Rachel Turner. After much discussion the decision was made to re-introduce Mastermind workshops for owners and managers after a break of 5 years. An environment in which owners and managers could listen to me share my observations
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. We began this brief review of practice and patient videos with a look
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Today, another example of a practice video, this time created for my previously
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For some time now I’ve been wanting to showcase some examples of good patient video testimonials. Last Friday I mentioned the work done by West Midlands micro-corporate Tri-Dental and their YouTube channel, heavily populated with “off the cuff” patient videos that have been collected using iPhone-ography. Here’s the link again. It really is worth the
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There is a lot of disruption in the UK dental landscape at the moment, both negative and positive. Here are some of the things I’m noticing, even in the first few days of the working year: as the battle for private market share heats up between BUPA, Portman and (now) Dentex, positive disruption in goodwill
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An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go straight to the web page HERE. Great idea – those of us who subscribe to the philosophy of Lifecycle Marketing know that offering free guides is an excellent way to gather
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