Below is an exceprt from one of my recent Confidence Club ezines that looks at the strategies we have to emply in today’s market. These are the trends that I’m seeing – so what’s your strategy? Free Versus Fee – a Dilemma in Dentistry (Part 1) There is a gap developing between those of my clients who
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After a break of just over two years, I have today welcomed back into full coaching a former client. The initial project was to work with them after they had purchased an existing “middle of the road” NHS family practice from a retiring dentist. Back in 2006-2008 I had the pleasure of helping them to
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A big part of strategic planning involves appointing key people in your team who can help you achieve your desired outcomes. There are a number of key people that every dentist should have in his/her inner circle. I subdivide these roles into five main categories: Finance, marketing, customer relationship management (CRM) operations and team building.
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The Mall Advanced Dental Care in Manchester city centre is looking for a forward thinking dental nurse to join their ever expanding team. If you’re flexible, up for a challenge and enjoy the buzz of a fast paced working day then this could be the perfect place for you. Benefits to you… It’s a vibrant
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To kick off the theme of Strategic Planning this week, here is how we outline and define this topic at the Dental Business Club. Steps to develop an exciting three year vision for your practice and your life: Learn your history to date Review your current practice Organisational structure Finances Brand and marketing Customer relationship management
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Actually, what a three weeks – because this weekend will be my first full two days at home since 2/3 October. Quite an amazing month in terms of new business, revenues (my best month in two years) and future opportunity. looking after my lovely clients training the first Tesco Instore team everything about The Showcase
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My name is Martin Morley and I qualified at Kings College London in 1987. I have worked in general practice both as an associate and partner of a private practice in Berkshire but I have now relocated to Edinburgh where I am looking for work. Ideally I would like to work in Edinburgh but would
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There are very few subjects which can be guaranteed to arouse more emotional response than the subject of “ethical selling” within the context of dentistry or, for that matter, any healthcare service. I have been talking about selling in dentistry for 15 years and yet still find that same deeply rooted prejudices and opinions as to exactly
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And from Nikki Berryman, Business Development Manager at Pure Dental… … A copy of an invitation she has received to attend a local business networking group – the focus is online business strategies. What I like here is that the sponsor is creating the event to attract local entrepreneurs – it’s a first class way
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Here’s a lovely example from Pure Dental in Truro, Cornwall. The reproduction below doesn’t do full justice to the paper quality and overall design. The secret? To hand three of these to EVERY patient EVERY time they leave the building. Next step? Create a card of similar proportions that contains a KEDO.