Search Engine Optimisation: SEO We hear the phrase so often now that it has become a part of our everyday language – and when that happens we tend to stop thinking about what it means. So SEO is about making the best use of search engines. Period. Is it really that important? There
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‘When I hit the age of 30 I decided to take up running. Why? The usual reasons – to get fit and look better. Sounds simple doesn’t it? And so off I ran in typical ‘Nikki’ fashion (a bit ‘all the gear and no idea’) – trying to run for far too long and far
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Hampstead Orthodontic Practice is hosting an evening in October with Chris Barrow as guest speaker. The topic of his presentation is: Grow your dental practice: An action plan.. See below for more information Date: 25 October, 18:30-21:00 Anyone interested in attending should please register with Kaye Taut by email to kaye@hampsteadortho.co.uk All those attending
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Micro-management “I don’t trust you.” “I want you to run every decision past me.” “I must be in the loop, you are not authorised to do anything unless you run it past me first.” “If you screw up, I will discipline you.” “WHO was to blame here?” “Where have
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Nothing is new: Keep your operating costs per surgery per day below £700, preferably below £600. If it’s over £700, you are going to struggle. Keep your associates on no more than 45%. More than that and you will struggle. Keep your associates grossing over £1500 per day, preferably over £2000 per
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I am sure words like grit, determination, hunger, drive, fire and spirit have been used by many of us over the last few weeks to describe the performances of the world’s top Olympic and Paralympic athletes. It seems that athletes, coaches and spectators alike recognise the importance and perhaps appearance of these qualities in the
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Make a note on your calendar: Friday 14th September 2012 – 99 days to Christmas Eve. I want to share with you something I’ll be doing on that day. I’ll be opening a very good bottle of red wine, drinking most if not all of it – and then beginning my pre-Christmas de-tox.
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I was taken to task on my previous post about mailers, adverts, gimmicks being a waste of time. Offended dentists and marketing consultants complaining that their mailer worked – so what the hell do I know? Everything works. Exploding cigars work. There is simply a conversion rate… 1 in 3 people you ask
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I was recently asked by a client “how should I reward my staff if they work beyond what is expected?” I told him the following story: A friend of mine works for Virgin Atlantic. One Christmas day an extra flight was scheduled at the last minute. None of the airline crew wanted to do
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First week back after the three month summer holiday we all enjoyed this year. In the first 48 hours I have had THREE phone calls from dentists/practice managers asking the following: business in September is slow to pick up the book is looking very gappy I’m in a bit of a panic about new patient
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