To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink My rating: 5 of 5 stars There have been few, if any, books in recent years that have tackled the controversial subject of that 4-letter word “sell” in anything other than an outdated way. I grew up as a child of
Read More

There are times when you don’t think you are ever going to get it right. Times when you question your ability. When you wonder whether you have been fated to suffer every sling and arrow of outrageous fortune. And then somebody gives a testimonial to somebody else – about you – unsolicited – and you
Read More

How to promote direct access… With the introduction of direct access for dental hygienists and therapists, practices now have the chance to offer more varied treatment options to their patients. But in order fully utilise this opportunity, it is important to promote the services available in an effective and proactive way. For a start, information
Read More

The objective was to create a list of actions that would have the cumulative effect of making the patient feel GENUINELY APPRECIATED – because they are the patients who will return for a lifetime and recommend their family, friends and colleagues. Its not THE list – its A list – but it might just be
Read More

Listen. I know we are all workshopped-out. I know the choices are sometimes bewildering. I know its August and we are all thinking about holidays. But this has to be one of the unmissable events for you and whoever on your team is responsible for developing your social media marketing strategy. I have been a
Read More

I am often asked how best to establish and maintain good quality GDP referrals, whether it is for implants or any other area of special interest. The response from me can be a surprise to some: building a referral practice is 98% knowing what makes the individual GDP’s tick and 2% clinical excellence – you
Read More

7connections are assisting the team at Wimbledon Clinics (consultants on orthopaedic and sports injuries) on their business development. This letter from the Clinic may be of interest to someone that you know.. Dear Patient/Colleague: As Wimbledon Clinics continues to grow, a new post of Business Development Manager has been created – do you know of
Read More

Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold My rating: 4 of 5 stars I mistakenly expected this book to give me a series of tactical steps to grow business. Not so – but when I pause for thought, that much is obvious. What CH does deliver
Read More

Guest article by Gary Chapman – Portman Healthcare   Could Gordon Ramsay work in McDonalds? Could Michelle Roux jr run a restaurant owned by Burger King? Without knowing either personally I can only guess at the answer, but to me the answer is obvious. Why would a chef who has spent their life focused on
Read More