Double: How to Double Your Revenue and Profit in 3 Years or LessDouble: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold
My rating: 4 of 5 stars
I mistakenly expected this book to give me a series of tactical steps to grow business.
Not so – but when I pause for thought, that much is obvious.
What CH does deliver is a set of strategies around behaviour, rather than tactics around performance.
The book is a beginners guide to self-development and leadership and embraces many of the standard ideas from that world – a trip down memory lane and a timely reminder to get my shit straight if I want to succeed.
I enjoyed it, have already recommended it to clients and will continue to do so.
As always, the client has to do the work after reading the book.
Homework for the reader?
1. sort yourself out
2. build a team
3. reverse engineer your business from 100% growth in 3 years back to what you have to do in the next 90 days to begin that journey.
Couldn’t have come at a better time for me.
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Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.