Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold
My rating: 4 of 5 stars
I mistakenly expected this book to give me a series of tactical steps to grow business.
Not so – but when I pause for thought, that much is obvious.
What CH does deliver is a set of strategies around behaviour, rather than tactics around performance.
The book is a beginners guide to self-development and leadership and embraces many of the standard ideas from that world – a trip down memory lane and a timely reminder to get my shit straight if I want to succeed.
I enjoyed it, have already recommended it to clients and will continue to do so.
As always, the client has to do the work after reading the book.
Homework for the reader?
1. sort yourself out
2. build a team
3. reverse engineer your business from 100% growth in 3 years back to what you have to do in the next 90 days to begin that journey.
Couldn’t have come at a better time for me.
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