Keeping associates happy

Dental practice owners love to complain to me about their associates:
•           doesn’t show up on time
•           leaves early
•           ambles along at a steady pace
•           no attachment to the brand
•           no connection with the team
•           patients are patients and not people
•           fails to recognise obvious opportunities to up-sell treatment
•           doesn’t attend team meetings
•           only listens to other dentists, doesn’t listen to the managers or team members
•           gossips
•           wastes materials and equipment
•           doesn’t refer to the hygienist
•           on their own agenda
Dental associates love to complain to me about their principals/owners
•           the money is OK but there is no incentive to do more
•           the equipment and environment in my surgery are second rate
•           I feel as if I’m seeing all the cast off patients
•           the rest of the team don’t respect me
•           I don’t feel involved
•           there is no clinical career pathway here – its all just UDA bashing/check ups
•           I could not have anticipated how lonely I feel
Go figure.
Good associates (and there are plenty) want:
1.         good money (who doesn’t?)
2.         a good environment to work in
3.         nice patients and team members
4.         most importantly of all – leadership, management, clinical mentoring and sense of a career pathway
All problems exist in the absence of a good conversation.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.