This morning I’m sharing with you a GDP newsletter from Central England Specialist Referral Centre (CESRC) in Solihull, near Birmingham.
Dr. Neil Wilson and the team have created what I regard as a great example of how to stay connected with a referring GDP community.
Just the right balance of clinical information and human interest.
There has been an interesting debate as to whether this should be a print media newsletter or digital.
The decision was made to focus on print media, as this gave the newsletter shelf-life in the practices to which it was sent and also allowed a more accurate targeting of recipients.
It is likely that a digital version will be made available as a download for those who are researching specialist clinics in the area.
However, there is still a place for print in marketing.