How a Midlands based specialist referral clinic is keeping in touch (old style) with GDPs

This morning I’m sharing with you a GDP newsletter from  Central England Specialist Referral Centre (CESRC) in Solihull, near Birmingham.

Dr. Neil Wilson and the team have created what I regard as a great example of how to stay connected with a referring GDP community.

Just the right balance of clinical information and human interest.

There has been an interesting debate as to whether this should be a print media newsletter or digital.

The decision was made to focus on print media, as this gave the newsletter shelf-life in the practices to which it was sent and also allowed a more accurate targeting of recipients.

It is likely that a digital version will be made available as a download for those who are researching specialist clinics in the area.

However, there is still a place for print in marketing.


CESRC newsletter



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.