Don’t ride your own rickshaw

I finished the New York marathon in 2011 so exhausted that I hired a rickshaw owner to take me back to my hotel – this gave me the opportunity to realise just how hard these people work.

Then again…..

I meet many small business owners (dentistry included) who find a variety of reasons to ride their own rickshaw.

Here are some common explanations for that:

  • I haven’t got the money to hire riders
  • I can’t find decent riders – they are mostly lazy
  • My riders aren’t as fast as I am
  • I can’t trust a rider to know the route as well as I do
  • My passengers expect me at the front and if they don’t see me they will look elsewhere
  • I know more about rickshaws than anyone
  • The bank own the rickshaw and I have to keep paying them
  • I’m fascinated by rickshaws

Chatting to a client the other day.

He told me that he was signing up for a digital marketing course because he wanted to learn all about Facebook marketing and had lost confidence in his existing marketing agency.

I asked him to call me when he has become a certified digital marketer – and I would pay him £15 an hour to freelance for me.

He told me to get lost because he makes £450 an hour as a dentist.

Is it me?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.