This from a client conversation this morning.
Price Sensitive | Not Price Sensitive |
New Patient Consultations | Free Assessments |
Check Ups | Healthy Mouth Assessments |
Fillings | One-Visit Crowns |
Crowns | Smile Makeovers |
Bridges | Denture Stabilisation |
Implants | Invisible Braces |
Any single-unit work | Special Offers |
Hygiene visits | Open Evenings |
Tooth Whitening | Whitening Wednesdays |
Products! | Branded Experiences! |
And this from a client conversation yesterday:
The Traffic Light System of zoning the diary | ||
Green | Earning a multiple of your hourly rate | Multiple unit work |
Amber | Earning your hourly rate | Single unit work and membership check ups |
Red | Earning less than your hourly rate | Low cost new patient cons |
Black | Earning nothing | Anything “free” |
There are just so many good ideas around at the moment.
Fresh and original and innovative – fantastic.