Clever people and People people

Here’s an original Chris Barrow quotation:

There are some people who know a lot of things but don’t know many people and there are some people who know a lot of people but don’t know many things.
The people who know a lot of things but not many people tend not to be as successful as the people who know a lot of people but not many things.

Now that, when I roll it out at a workshop, has the effect of inducing an instant headache and some very furrowed brows – but once they “get it”, they “get it”.
In the business world, technical experts often suffer, whereas “notable networkers” thrive – and I’m in the business of turning experts (dentists) into networkers within their local business and professional communities.
How to identify an expert as opposed to a networker?
Take a look at their web site.
If the objective of the home page is to prove beyond all doubt that the creator has a brain the size of a planet – they will be clever.
If the web site is about the problems that their target niche suffer – and the solution that they offer – they will be networkers.
The advantage of dealing with networkers in business is that their customer service is often much better.
Of course, there is a caveat to all this.
Sometimes people who know a lot of people know nothing about how to deliver the service they promise – so you have to check out that they can do what they say they can do.
That’s where a number of excellent customer testimonials will come in very handy.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.