I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an audience of approaching 100 dentists and team members on the subject of the future of web sites. My earlier prediction was that “the web site” as such is going to be
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It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their missives, we are now free from GDPR-mania and can get on with our lives. We collected the votes of the Coach Barrow newsletter audience last night and discovered the following: pre-GDPR Mailchimp database
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Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business coach Chris Barrow on the topic of regulations pertaining to the dental industry. He pointed out that the UK dental industry has been hit with many regulations over the years, they had the
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Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching
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I’ll give it 5 years – top side – and there will be no such thing as a web site. What there will be is a social media platform that incorporates all of your financial transactions, travel, work, play and chatbots that automatically communicate to organise your life. Did you see yesterday’s newsletter from The
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Aside from the conflicting advice that is emerging from various organisations, you (like me) have no doubt been receiving emails from all sorts of organisations, asking you to double opt-in to continue receiving their newsletters and promotional material. It was time for me to say “no” to the Aston Martin newsletter (I don’t have that
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That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember
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