There comes a point in our evolution as owners when we run out of time to Get Things Done. Equally, there will be a time when we run out of personal expertise. I reached such a point in the last few days, whilst developing a new support service for dental practices that will launch on
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When presenting a treatment plan, begin with: The best way I can help you is…….
A sage once explained that: efficient is doing things right; effective is doing the right things right. There have been times in my life when I’ve been a very busy fool, running around all over the map doing the wrong things right. I see exhausted owners and managers doing this every day. Today I’m starting
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I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an audience of approaching 100 dentists and team members on the subject of the future of web sites. My earlier prediction was that “the web site” as such is going to be
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There’s a brand new free download in the Resources/Infographics section of my web site this morning – but I’m also including a further downloadable copy at the end of this post (take a look at the web page later though – there’s a bunch of free stuff there and no sign up). The Unique Ability
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I’m working with two very contrasting clients at the moment. Client A is at the beginning of her coaching journey: working 5.5 days a week clinically; 15-minute appointments; 40-50 patients per day; no time to treatment plan; no time to work ON the business; team run off their feet; post-grad – what’s that? little time
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Thankfully, I’m not one of them (my kids at that point say “er Dad, that’s disgusting”) but I suggest that more people are likely to read at least the start of this post as a result of the headline than would have if it had read: British Dental Conference and Dentistry Show 2018 The moral
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I’ll give it 5 years – top side – and there will be no such thing as a web site. What there will be is a social media platform that incorporates all of your financial transactions, travel, work, play and chatbots that automatically communicate to organise your life. Did you see yesterday’s newsletter from The
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That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective
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Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack most of your advertising and marketing agencies and do the job as much of the job as possible in-house. That’s OK if you are large business with plenty of spare employees and money
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