Many is the time a client has said to me: No matter how many times I ask, things just don’t seem to get done Things don’t NOT get done because team members wake up in the morning thinking “I’m going to sabotage the business today by NOT doing the thing I said I would do.”
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It takes longer than you think: to build an ethical business with a really valuable proposition to build a superb management/support team to whom you can confidently delegate to build a body of patients/clients who trust, respect and like you to earn referrals and recommendations to build sales to do the introspection and conversation that
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Monday’s post was about The Message and The Method. On Tuesday we considered The Money (and I gave you a simple spreadsheet to design a marketing budget). Today I want to muse for a few moments on The Experience that you deliver to your patients. As I’ve often said, patients don’t chat about you to
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By pure coincidence I caught the first evening off-peak train from Euston to Stockport last Friday and the first morning off-peak back down again today. Both trains packed with passengers, some left standing for the whole journey. I’m surrounded by returning students, business travellers, shoppers and party-goers (including Ryan Giggs this morning, carrying his glad rags
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I’ve been an early bird since the age of 15, influenced by my father, Charlie Barrow, a constable in the Greater Manchester Police who worked shifts which were: Early Shift: 7 AM to 3 PM Late Shift: 3 PM to 11 PM Night Shift: 11 PM to 7 AM So two-thirds of the time I
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Looking back to 20th September 2008 I had just started working 4 days a week as Director of Private Sector Development with Integrated Dental Holdings Ltd. In May of that year, the CEO David Hudaly spoke to me at the Manchester BDA conference and explained that IDH had acquired around 35 private practices along with (then)
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I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on
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Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
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Today I’ll be working with a former client who has asked me back in (after a break of some years) to work on a business and personal vision for his future. There is no problem to solve here apart from a very full book, a waiting list for treatment and a bursting calendar of clinical,
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in spite of the time invested in domestic paperwork yesterday, the day starts off with a bang – urgent phone calls and emails from people in need of help – and my own “to do” list is already under pressure.