Once upon a time, I was the 7th of 7 people in a company who were asked to proof read a client newsletter – and found 11 typos in the document. Rather than blow my top, I simply returned the attachment, with the typos highlighted, corrected and a note to ask why the other “readers”
Read More
What makes a dental business stand out from the crowd? What are their unique selling propositions? I was recently musing on the strategies and tactics that differentiate the absolute greats in the business of dentistry from the good and the rest. Out came my Livescribe pen and the magic Moleskine notebook so that the list
Read More
Back in 1980 I worked for an insurance company in Central Manchester and was (no surprises) frequently the first person to arrive every morning so that I could have a morning huddle with myself and work out my priorities for the day. On the desk in front of me? No desktop, laptop or smartphone –
Read More
As a committed member of the innovation tribe, I downloaded the beta versions of macOS High Sierra and iOS 11 over the weekend (just in case that doesn’t mean very much to you, they are the next generation of operating systems for Apple Macs and iPhones and will launch to the general public in the
Read More
Today, the sheer unadulterated pleasure of working ON my business with no face to face meetings, no Skype calls and no telephone. A day in The Barrow Bunker. I do love working IN my business because that’s how I fulfil my calling, it’s where I observe the best and worst systems and people, where I
Read More
“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
Read More
Yet again, yesterday, examples of the need for patience in business building. Patience. A delightful conversation with a prospective new client who has been “following my stuff” for years, has embraced many of the ideas we have shared here and across other channels – and finally felt the need to connect with me personally and
Read More
One of my clients’ FAQ’s is “why aren’t my associates more productive?” I’m reminded of Stephen Covey’s quotation that: if there’s a problem with your team, the problem is you Many is the time we have discussed unappreciated people and the effect they can have on morale and productivity. The same applies to your clinical
Read More
The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print, via broadcast media or digitally; Internal marketing – whispering to your friends (and their friends) through face to face conversation, in print or digitally. If you are investing in any marketing, the
Read More
Later today I’m off to West Yorkshire to facilitate the first monthly management meeting with a new client and his management team (after, I suspect, a few moments of celebration for the Huddersfield Town result on Monday). When you’ve been doing the job as long as I have, it’s easy to take certain things for
Read More