PRICE One of those random coincidences that occur in life (and have us wondering whether we are watched over) has been three clients, far apart, who have commissioned a price analysis. In each case, a member of the team has been tasked with calling around other practices within a reasonable travel time (and who offer
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A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology has been around for about a year, with stalwarts providing Facebook with the beta testing experience that software developers require. There is enough evidence out there in the market to suggest that
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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My three weeks at home are complete and I’ll be on the 18:23 to Euston this evening in preparation for the first Extreme Business workshop of the year in London tomorrow : The Marketing Day. Manchester and Dublin workshops follow on Wednesday and Friday, so by the end of the week I will have had
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Let me explain the aims and objectives of the retreat. I personally take time out every spring/summer to plan the following calendar year:Step 1 – strategic plan – deciding the direction for the year in the context of a 3-year plan Step 2 – time and priority management – establishing the 2019/20 calendar and allocating free days,
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What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year: Social media engagement Web site unique visits, bounce rate and most popular pages Followers and friends (notably Facebook,
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An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an existing business on the termination of a previous business partnership. My first question was “why?” and he quickly responded that dentistry was his vocation, not his job, and that given he
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Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
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Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100 patients a day visited his clinic and that his team averaged 1 Google or Facebook review per day. His point – that a 99% “failure rate” was actually a success strategy because this
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When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to strangers about your products and services – through print, audio or digital media. High cost for high volume traffic with a large attrition rate and low returns; Brand marketing – talking to strangers and
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