At a Dental Business School workshop on marketing last week, I was curious to see that the room next door had been booked by The Chartered Institute of Marketing to deliver a day-long course – at £499 a ticket by the way – I need to put my prices up ;)Browsing their promotional material was interesting –
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just mad busy – so apologies for the lack of recent posts. I feel as if I ought to have told you all about BACD and my adventures in Manchester and Halifax this week so far.I’m working flat out and finding time for blog posts difficult – but I’ll be back. Sales continue into Breathe
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Bristol yesterday, Reading today – and I continue to despair at the lack of skill demonstrated by dentists at something as simple as introducing themselves to a fictitious room of business owners. The usual “ums” and “ers” and “I run a practice in town that delivers dentistry in a relaxed and comfortable environment” (if I
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Marketing NEVER ends, marketing NEVER stops, you keep on marketing even when it’s raining new clients. The last 6 months have been the best ever in 9 years of The Dental Business School. And yet, here’s what we are planning at the moment: a 21,000 leaflet drop in the British Dental Journal a 20,000 leaflet
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Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service. Sale – The lead buys. Marketing team does the marketing. Sales team sell. Sales team want leads – lots and lots of leads. Questions: How good at marketing are you? How good at sales are
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As you can see from my current reading list, I’m enjoying “Naked Conversations” at the moment, an excellent history of the development of blogging and it’s application to marketing and customer relationships. Many of the quite amazing stories in the book relate to the speed with which ideas (and software) can spread, once people are
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After my initial grumpiness, a business meeting yesterday in Surrey that was down to earth, seriously enjoyable and required focus and concentration – what better way to “re-tox” from the holiday break – mental aerobics. I was working 1:1 with the owner of a £2.5 million dental clinic (and his internal marketing team) on the
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Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about marketing when the appointment book is full?” That’s a change of language in 24 hours – best illustrated by a practice that converted to private over the last year. They
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A coach and former client sent me a link today to a web page she had created with a new service provided by Google – cleverly entitled “Google Page Creator” (how do they think of such cool names?). So this afternoon, in between “to do’s” I ambled over to the web site and received the
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A 5.00am start and a drive from Bristol to Exeter, where I meet with Barbara Trotter (my UK business manager) and her assistant Stephanie Martin for a management meeting. Top of the agenda is a review of our practice finances from now until the end of the year – and it’s a worse case scenario
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