Marketing, marketing, marketing

Marketing NEVER ends, marketing NEVER stops, you keep on marketing even when it’s raining new clients.
The last 6 months have been the best ever in 9 years of The Dental Business School.
And yet, here’s what we are planning at the moment:

  • a 21,000 leaflet drop in the British Dental Journal
  • a 20,000 leaflet drop in Private Dentistry magazine
  • a letter to our “interested” database of 780 dentists, promoting one-day Practice Audits by our two in-house dental coaches
  • a letter to the same database announcing the next round of UK taster days at the DBS workshops
  • a twice-monthly ezine broadcast to 2000 readers announcing the schedule of one and two-day Intensives for the coming year
  • an special offer in the ezine and newsletter for the British Academy of Cosmetic Dentistry
  • a feature in the newsletter for the British Dental Practice Managers Association
  • a review of our strategic alliance partners and meetings to dicuss marketing alliances
  • a reprint of our 100-tips booklet for distribution at conferences
  • a new offer to take our successful “Perfect Front Desk Team” Intensive in-house to specific practices
  • creation of 3 new Intensives for our Autumn programme of events

And that’s as well as public speaking engagements for yours truly which include:

  • an evening at Precision Dental Laboratory in Newbury
  • a UK tour with Isoplan (in progress)
  • a one-day presentation to ortho practices at the Head Office of 3M Unitek in Bracknell
  • a VDP conference
  • a one-day special with the Newcastle IPG
  • a s.63 day in Doncaster

Just in the next 3 months.
To carry on from my “cash is king” comments:

  1. It’s all about cash flow;
  2. Cash flow is all about sales;
  3. Sales are a consequence of marketing.

Never take your eye off that ball.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.