I was taken to task on my previous post about mailers, adverts, gimmicks being a waste of time. Offended dentists and marketing consultants complaining that their mailer worked – so what the hell do I know? Everything works. Exploding cigars work. There is simply a conversion rate… 1 in 3 people you ask
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Stafford Street Dental, based in central Edinburgh, have been coaching clients on and off for years and I have been delighted to work with Principals Yann and Gilly Maidment as they have developed a beautiful property, lively and talented team and an award-winning business. They recently celebrated their 25th year and made best use of
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Is It Possible To Tap Into New Customers Without Investment, Risk Or Groupon? If you have a practice based in Central London, you could have access to thousands of individuals who are actually searching online for you and the services you offer. The fact is, technology has moved on from even 5 years ago and it
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QR codes are the current big thing in marketing, selling, and promotion. For the first time your advertisement can be tracked in real time, so you know how successful your advertisement campaigns perform. Make your print media ‘clickable’, interactive and everlasting by changing the content behind the codes, and offer your customers and clients a
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Red Sky Dental brochure
On-Line and social media visibility Word of Mouth marketing Professional networking Focused and personalized digital direct niche marketing Invest 5% of your projected turnover in these activities Delegate and outsource Measure the ROI on everything Stay in touch with the thought leaders Be prepared to adapt and improve Mission critical requirements Footfall of new patients
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The Latest on Google Places (Local Maps) & Natural SEO! Google is changing. They now merged Google Places (Local Maps) and the Natural (Organic) results and everyday there seems to be something new! Google is now giving everyone a real reason to scroll down the entire Page 1 results. Once you’re on Page 1, your
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Our theme for this week looks at marketing, mainly because this topic can’t be exhausted. I’ve always said and still maintain that marketing is like breathing – to stop will be the death of you (and your business). Here is a video that I recently recorded on this subject:
Given our theme this week, it would be churlish of me not to mention last week’s Private Dentistry award-winning and short-listed clients (and former clients) as shining examples of everything we stand for at The Dental Business Club: Spring Grove Dental Clinic Practice of the Year 2010 Best Patient Care Runner Up – Outstanding Individual
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I’m starting this week’s theme with an overview of one of our favourite subjects at the Dental Busienss Club: branding, marketing and social media * Understanding the power of branding in 21C dentistry * Reviewing your own brand and determining the future * Identifying the patient types that you want to attract * Agreeing the products
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