The term “white paper marketing” has been coined by industry to describe what happens when a curious prospect downloads a resource, usually free of charge, from your web site in return for depositing their email (sometimes more) and permission to keep them alerted to future events and offers. The rationale comes from the “Lifecycle Marketing”
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What you will hear is that “Google loves video” (as far as the position of your web site on the open search listings). Undoubtedly true. But there are more reasons why you should have video as part of your marketing mix – all of which are centered on the smile fact that people love watching
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I am frequently asked “how much should I be spending on marketing?” First – a distinction – advertising is not marketing. Advertising is telling your story to complete strangers. People who do not yet trust you. Tough call. A-boards Signage Newspaper adverts That quarter page in the golf club/school magazine Wedding fairs Radio TV Sacrificing
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Lead (new patient) generation is a compulsory and never-ending activity. The best time to dig a well is when it is raining – wait for a drought and you are too late. So – I constantly nag my clients to keep digging the well when it comes to marketing activity. At 7connections we supply a
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Imagine a world in which: you are not allowed any prominent signage or advertising either outside your practice or in any media channels you are not allowed to promote your services via the internet or external print media any form of overt marketing activity is frowned upon by the dental regulators networking is regarded as
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The statistics seem to indicate that sales of national newspapers are heading down (except The Sun), whereas there is ongoing interest in local newspapers. We are drowning in multi-media global news and yet equally interested in what’s happening in our suburb, town or village. Developing good relationships with independent local newspapers (and radio stations) can
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Leeds, Belfast, London – watch out! Here you can download the flyer for what has to be one of the best value workshops this Autumn. Simply click on the orange link above. Suitable for owners, managers and any experienced or would be marketeers, I’ll be investing a full day looking at the very latest marketing
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My concern is that the more practices that invest, the more they are bidding against each other – and against bigger players with deeper pockets. This post will not win me any friends amongst the digital marketing agencies (some of whom are really close friends) – but I find myself asking a simple question: “As
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Date: Friday 8th February 2013 to Saturday 9th February Location: Castle View Dental Practice, Windsor, Berkshire Topic: Cfast hands on training course – marketing Time: 8.30 to 17.30 Details: Chris will be in attendance to assist with ideas for marketing Cfast to your patients. This course is designed to make your practice more successful. You’ll
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Date: Friday 22nd March 2013 Time: 08:30 – 16:30 Venue: Seminars@thirtyeight, London Price: £195 +VAT Per Attendee OR £295 +VAT for 2 members of the same Practice Team 6 Hours of Verifiable CPD Discounts Available Team Tickets – Two members from the same Practice Team can attend for £295 +VAT saving you £95 (ex VAT)
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