One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded in the last 3 months. The use of Instagram by dental practices to post photographs and short videos that include: patient testimonials and team news Most of the
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Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester Dental Practice. They were asked to join my meeting with Principal Ross Cutts and Practice Manager Gay Cutts with the objective of introducing Instagram as a new social media channel to share
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As a committed member of the innovation tribe, I downloaded the beta versions of macOS High Sierra and iOS 11 over the weekend (just in case that doesn’t mean very much to you, they are the next generation of operating systems for Apple Macs and iPhones and will launch to the general public in the
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“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
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There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians are how many different types of dentistry that you deliver how fancy your digital equipment is how many post-graduate qualifications you have how many awards you won If you are looking for
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A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging attendance at both of my daughter’s graduations this month via Facebook Messenger. The same channel through which I communicate with all 5 of my adult children, arrange social and fitness events in
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An interesting reminder during a prospect telephone call yesterday that not everybody knows how well known we think we are. Just like you, I’ve invested a lot of time and money over the years in creating as much information about myself (and what I do) as possible: a web site my social media channels a
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook Instagram Linkedin a blog every day/week a newsletter every month online and offline journals professional and trade local community speaking events professional and trade local B2B and B2C Decide on your content 80% stories about the
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The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print, via broadcast media or digitally; Internal marketing – whispering to your friends (and their friends) through face to face conversation, in print or digitally. If you are investing in any marketing, the
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