For some time now I’ve been wanting to showcase some examples of good patient video testimonials. Last Friday I mentioned the work done by West Midlands micro-corporate Tri-Dental and their YouTube channel, heavily populated with “off the cuff” patient videos that have been collected using iPhone-ography. Here’s the link again. It really is worth the
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An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go straight to the web page HERE. Great idea – those of us who subscribe to the philosophy of Lifecycle Marketing know that offering free guides is an excellent way to gather
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My first question this morning is whether it would be useful to have 80 minutes of Chris Barrow, live and uncut, talking about: tips for newly qualified dentists; how to be a great associate; what’s coming next in dentistry: exit strategies for dental practice owners and top business tips in the current marketplace. all free
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In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how dominant Facebook has become in our online and search activity, take a look at the following: UK social media networks ranked by size: the extent to which Facebook has equalled
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Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same
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Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient reviews. Google want you to become a star reviewer and are prepared to encourage you to do that via “Google Local Guides” – appointing you as a person of influence if you make the
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So – last day on the road before a week’s vacation including a cottage holiday in West Wales. Gloucester Independent Dental today and an audience of over 100 at Cheltenham Racecourse will be treated to a very eclectic mix of speakers, including a couple of successful hairdressers, the founder of a digital advertising agency and
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Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that consumer confidence is down in the wake of Brexit/May/Weinstein/Spacey/Fallon-gate and, on a more serious note, the tragic risks involved in walking along any high street pavement close to traffic nowadays. There is little
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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