There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the End of Treatment Protocol, the MRCREST list and the MRCREST SCORECARD in this blog. The requisite sales aids are freely available from the resources section of my web site
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The blog is back – thank you for your patience as we have switched hosting for the web site in the last week. Having said that, I think the person who has missed the blog the most is me, as it has interrupted my normal morning ritual and I’ve really missed it. My weekend was
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It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
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There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
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I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He is the Principal of a small family-owned practice in a rural area, providing a range of private treatment options – a membership plan and fee per item treatment as required.
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My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can best illustrate by simply showing you a screenshot from the Facebook Business Page of her practice. So, at Winklebury Dental Practice (Aarti’s practice) a straight question from a prospective patient is
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I’m here for my quarterly meeting with Adec (that’s the dental practice and not the manufacturer). The practice is 30 years old and has 13 chairs, plus a beauty and fitness business, as well as a special focus on children’s dentistry. Today I’ll be facilitating meetings with each of the customer service and treatment co-ordination
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Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
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When I get up in the morning I have a bathroom ritual, simply summarised as clean teeth, shave, shower, dress. If you were to ask me to change the order of these actions I would find it very unsettling – shower, shave, clean teeth? Not possible. Equally, there’s a ritual when I arrive at my
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Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of the twentieth century. The images and captions to Fougasse’s eight World War II propaganda posters ‘Careless Talk Costs Lives’ were part of the anti-rumour/gossip campaign orchestrated by the Ministry of Information.
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