Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
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Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
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On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so and it certainly seems that the market for referral business is growing wherever I look. The reasons for this can lead to a “half-empty” conversation about the growing fears of
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In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
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Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or marketing activity and then asked either an external agency, our team or ourselves to calculate how much money went in, how many new business enquiries were obtained as a result
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New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to the answer by sharing a link. “What questions should I ask a patient who agrees to a video testimonial?” There is rarely a week that goes by now without this
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Prompted by a question I was asked yesterday on a private dental Facebook Group in India. The gist of the question was WHERE do we do our marketing – digital, print media, broadcast or what? In a world of noise, a world in which it is becoming harder to get the attention of an audience,
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A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology has been around for about a year, with stalwarts providing Facebook with the beta testing experience that software developers require. There is enough evidence out there in the market to suggest that
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