Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign treatment. It just so happened that the patient had almost a million followers on Facebook but, sadly, the team in the practice were too busy doing other (important) things to capture
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Observation #1 Ashley and I recorded our latest podcast yesterday with our friend and Founder/Principal of PDC Dental Dr. Alex Jones. It’s a great interview and hopefully will be ready to broadcast in a few days time. There are two highlights I wanted to share with you this morning: Q1 : “what advice do you
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I’m delighted that this event is going ahead from Friday 29th September to Sunday 1st October 2017. Those attending are going to benefit from total immersion in their 2018 personal and business plan – personally coached by me and sharing the experience with similar couples, all of whom share the ownership and work inside independent
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There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He answers, “I’m rich.” When a similar attitude is expressed by the elected leader of a super-power, the effect is astonishment and horror. The decision by members of The White House to release transcripts
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One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded in the last 3 months. The use of Instagram by dental practices to post photographs and short videos that include: patient testimonials and team news Most of the
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Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester Dental Practice. They were asked to join my meeting with Principal Ross Cutts and Practice Manager Gay Cutts with the objective of introducing Instagram as a new social media channel to share
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“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
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There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians are how many different types of dentistry that you deliver how fancy your digital equipment is how many post-graduate qualifications you have how many awards you won If you are looking for
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A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging attendance at both of my daughter’s graduations this month via Facebook Messenger. The same channel through which I communicate with all 5 of my adult children, arrange social and fitness events in
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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