The objective was to create a list of actions that would have the cumulative effect of making the patient feel GENUINELY APPRECIATED – because they are the patients who will return for a lifetime and recommend their family, friends and colleagues. Its not THE list – its A list – but it might just be
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Listen. I know we are all workshopped-out. I know the choices are sometimes bewildering. I know its August and we are all thinking about holidays. But this has to be one of the unmissable events for you and whoever on your team is responsible for developing your social media marketing strategy. I have been a
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I am often asked how best to establish and maintain good quality GDP referrals, whether it is for implants or any other area of special interest. The response from me can be a surprise to some: building a referral practice is 98% knowing what makes the individual GDP’s tick and 2% clinical excellence – you
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7connections are assisting the team at Wimbledon Clinics (consultants on orthopaedic and sports injuries) on their business development. This letter from the Clinic may be of interest to someone that you know.. Dear Patient/Colleague: As Wimbledon Clinics continues to grow, a new post of Business Development Manager has been created – do you know of
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Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold My rating: 4 of 5 stars I mistakenly expected this book to give me a series of tactical steps to grow business. Not so – but when I pause for thought, that much is obvious. What CH does deliver
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Guest article by Gary Chapman – Portman Healthcare   Could Gordon Ramsay work in McDonalds? Could Michelle Roux jr run a restaurant owned by Burger King? Without knowing either personally I can only guess at the answer, but to me the answer is obvious. Why would a chef who has spent their life focused on
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When the proverbial hits the fan. When the crisis explodes. When the unexpected rocks your boat. When you don’t think you can see any way out of the maze. When the mountain looks to high to climb. When the support suddenly drops away. When you are alone and afraid. When you have crashed. You are
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The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin & YouTube for All Businesses by Michelle Carvill My rating: 5 of 5 stars I’m keen to recommend this book to any of my clients who want (for themselves or team members) a comprehensive introduction to the world of
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I took a phone call earlier this week from a friend who owns 5 practices scattered around some of the major cities in the UK. He told me he was thinking of buying 3 NHS practices in a remote area of England – and did I know anything about the areas (so remote that I
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I’m looking for a dental laboratory that wants to double profits in the next 5 years. We are steadily recruiting members for The Twenty – my new group of top coaching clients (see previous blog post) and stated at the outset that I was looking for one lab to be part of the group. The
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