Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
Read More
For once, I’m going to refrain from naming the client I’m referring to in this post, to respect their confidentiality. However, I have to report my own feelings of exultation when they shared with me the results of their last 12 month’s performance. Increase in sales – 10%. Increase in net profit before tax –
Read More
Monday morning at Manchester Airport’s Terminal 3, along with a host of laptop, tablet and smartphone users, all re-connecting. Tomorrow, Apple’s new iPhone X will make us all out of date and out of fashion.. The race will be on to upgrade to the new device and show our tribe(s) that we are faithful. No
Read More
We are about to become involuntary participants in a technological revolution that will influence not only our economics but also our lifestyle. Apple are finalising the implementation of ARKit and Google are racing alongside with ARCore. Both of these developments will allow the existing users of iPhones, iPads and Android devices to begin downloading applications
Read More
Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester Dental Practice. They were asked to join my meeting with Principal Ross Cutts and Practice Manager Gay Cutts with the objective of introducing Instagram as a new social media channel to share
Read More
Attending and speaking at ICDE2017 on Friday/Saturday was a real feast for the mind. The folks at Ivoclar Vivadent put on an impressive show of speakers, all of whom took a look at the present and future potential of digital dentistry. I wanted to share with you a 4-minute video used by Carl Fenwick &
Read More
Interesting to note that: Skype has been redesigned from the ground up and a new version will be rolled out over the months ahead, starting with Android users (after all, Skype is owned by Microsoft) and then heading towards IOS and Mac users later on – it’s turning into a messaging and e-commerce app; Instagram
Read More
I’m very much looking forward to speaking at ICDE2017 in Leicester on 16/17 June and the good folks at Dental Practice Magazine kindly published my preview article on the subject I’ll be covering. A copy is included here for you to download and read: PMP27 and here is a 35 second final trailer for the
Read More
The news from Dentistry magazine and Persistence Market Research that the global dental implant market will grow by 9.7% per annum compound between 2014 and 2020 gives rise to consideration of the Rule of 72. Which states that if you divide the number 72 by the growth rate… 72/9.7 = 7.4 Then you will have
Read More
Henry Schein’s 6th Digital Symposium will be taking place on Friday this week in London and the host/speakers will be extolling the virtues of dazzling innovations in manufacturing, production and supply that have taken place in the last 12 months. I wanted to add my own two-penny worth to this conversation after a recent meeting
Read More