Are you ready to attend church tomorrow?

Monday morning at Manchester Airport’s Terminal 3, along with a host of laptop, tablet and smartphone users, all re-connecting.

Tomorrow, Apple’s new iPhone X will make us all out of date and out of fashion..

The race will be on to upgrade to the new device and show our tribe(s) that we are faithful.

No doubt supplies will be limited, queues will form, the early winners will be the chosen ones and the rest of us will keep our dark thoughts to ourselves.

Name another organisation or business that has so many of us so well trained – to salivate at the ringing of Tim Cook and Jony Ive’s bell.

I’m actually more interested to see Apple’s new HQ – but I will not be able to stop “ooh”ing and “aaah”ing as new devices, applications and functions are unveiled.

It’s a religion.

That’s why Apple have cash reserves of $250bn (May 2017) – more than the British Government and the Bank of England combined.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.