My three weeks at home are complete and I’ll be on the 18:23 to Euston this evening in preparation for the first Extreme Business workshop of the year in London tomorrow : The Marketing Day. Manchester and Dublin workshops follow on Wednesday and Friday, so by the end of the week I will have had
Read More
Today is the first Monday back at work for many people – the first full working week of the year. It’s still not too late to think about your goals for the year ahead and about the actions in the next 90-days that will begin your journey. Before Christmas I mentioned an exercise undertaken with
Read More
And if you would like a no-obligation conversation over the Christmas and New Year break or early in January – just email coachbarrow@me.com You can decide NOW to make 2019 a year of growth and development.
Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
Read More
When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to strangers about your products and services – through print, audio or digital media. High cost for high volume traffic with a large attrition rate and low returns; Brand marketing – talking to strangers and
Read More
I broke my own rules over the weekend and decided to work Saturday until such time as I had reached email inbox zero. The perfect imperfectionist is allowed to do that – aiming to be on target with calendar management 80% of the time – not beating themselves up when the plan fails 20% of
Read More
I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
Read More
Friday morning and my second of three consecutive 04:00 alarm calls – ouch. Sometimes the calendar happens like that and today’s early start occurs because around 6 weeks ago my lovely wife broke her finger and I had to cancel a trip to Sligo at short notice to be husband and pet-owner in attendance whilst
Read More
On prices – here we have the eternal juxtaposition of science (well, mathematics) and emotion. Mathematics says “this is the price to make it profitable”. Dentists are scientists and so you would expect them to have a spreadsheet to work that out. But they rarely do. Emotion says “this is the price I am confident
Read More
The blog is back – thank you for your patience as we have switched hosting for the web site in the last week. Having said that, I think the person who has missed the blog the most is me, as it has interrupted my normal morning ritual and I’ve really missed it. My weekend was
Read More