I’ve often described Bank Holiday weekends as “freelancer catch-up time” and I wonder how many of you could be found during the last 4 days in your home office or with your head in admin and numbers? For me that was yesterday and a Bunker session that began around 08:00 and, apart from a dog
Read More
An interesting conversation during last night’s live webinar for members of The Extreme Business Club – on the subject of “interest-free finance” (IFF). The consensus on the call was that offering this facility is a last chance saloon to help patients who want treatment but need help with their cash flow management. It is NOT
Read More
Here are four factors to consider: Finance – how much capital do you have or can you raise? Do you understand the cash flow? Location – where do you want to work? People – do you want to start with some patients or with none? Do you have favoured demographics? Do you want to inherit
Read More
I’m in The Bunker this morning (with a huge sigh of relief after 12 consecutive days on the road, visiting four countries, two global hemispheres, three time zones and an awful lot of lovely dental folk). Aer Lingus and the ground staff at Manchester Airport did try their best to kill me off last night
Read More
Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday to be greeted by Marc Perotti, head of Wright Millners who are hosting my three-date lecture tour this week. After meeting Marc’s wife Melody and unpacking in the beautiful apartment located above their
Read More
The Future of Practice Ownership Over the weekend I was asked to deliver a session on “Marketing in Independent Practice” to delegates at The British Undergraduate Dental Research Conference 2019 (Manchester University). It was rather a privilege to be the only non-clinical speaker on the curriculum and I was pleased that, of the 300 delegates,
Read More
So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
Read More
Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
Read More
Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
Read More
I’ve had a marvellous week. Rachel Turner sorted my head out on Monday. Phillippa Goodwin has moved me effortlessly between Manchester, Milan, London and Surrey. I’ve chatted with an accountant in Adelaide about financial reporting for our mutual client in Melbourne; with my client in Boston, USA about growth plans for 2019 and beyond. I’ve
Read More