Third of three workshops yesterday and another large room (90 people) in Farnham, Surrey.
I was chatting about the power of branding in modern-day consumerism – and suddenly realised I am a walking brand advert:
- Armani t-shirt;
- Hugo Boss trousers;
- Paul Smith underwear;
- Prada shoes;
- Oakley watch.
I cannot remember where I bought my socks!
And, of course, as far as The Dental Business School is concerned – I am the brand!
Discussing this with a client, he remarked, “there is nobody who could present these workshops the way that you do – that’s the problem with selling charisma.”
How true – The Dental Business School is built around my personal charisma – a gift in that I enjoy my work and get results for my clients but a curse in that I have to “do” all the coaching.
Consequently (as I have said here before), my business can never have a significant capital value – just as a dental practice is rarely worth much as an asset.
My clients and I both create cash cows but do not create capital.
So later (in the bar) we were discussing how you build capital if you are the brand?
The answer (think of a solo recording artist) is to create consumables and enjoy sales and/or royalties.
Watch this space.