It has been a hugely enjoyable 24 hours in Belcoo, Co Fermanagh, with the team at Blueapple.

Last night I hosted our second Study Group meeting for referring dentists, covering 2010 marketing ideas (that’s the year, not the number of ideas) and introducing the audience to the world of branding and web marketing.

The conversation was lively and the delegates, from independent practices and a local corporate, totally engaged.

After sinking a few Guinness at The Custom House last night and a scrumptious “Ulster fry” this morning, it was back on stage this morning with all bar one of the team, taking a long look at the Patient Journey and dissecting every step of that unique process to ensure that “concierge class” is the outcome.

It delights me that a 2-surgery practice in a small town over 100 miles west of Belfast can maintain such standards and attract high quality clients from both sides of the border.

Also a pleasure to spend the day with dental technician Larry Browne, whose wisdom and experience were an added bonus.

I’m very tired this evening, after a crazy 10 days and with another 36 hours to go before I get home.

This evening I drive to Belfast before a practice visit tomorrow.

Back across Northern Ireland with a smile on my face, happy to be associated with another world-class practice.

It can be done.