So it’s 06:15am for me and 12:45am for you (if you are in my home time zone) as I write this blog post, listening to the call to prayer outside my hotel room in Mumbai and getting myself prepared for day 1 of a 2-day workshop here with my friend and client Manish Chitnis. Having
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New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to the answer by sharing a link. “What questions should I ask a patient who agrees to a video testimonial?” There is rarely a week that goes by now without this
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After starting his working life as a teacher and a tour manager in the music business, Mark accidentally entered the charity sector as a short-term hire for a friend and has stayed there ever since. He and his wife Jo lived in Tanzania for 10 years, began raising a family and both served for the
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FREE WEBINAR: The FIVE KEY SECRETS you need to know to guarantee SUCCESS for your Dental Practice into 2019 and beyond…… My friend from Australia, Dr. David Moffet, helps dental practice owners around the world to grow their revenue without having to work harder or to buy extra expensive equipment. Next week, on Wednesday 20th February at 8PM GMT, he’s presenting a new webinar alongside
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We have previously agreed that new patients come to see you because: they have moved in to the area and are looking for long-term care for themselves and family; they are in pain and want out; something’s broken – it doesn’t hurt but they want it fixing because it’s an inconvenience; they are approaching a
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Managing Director of First Impressions; Always smiling and making eye contact; Has a good handshake; First in the queue for a “selfie”; All over social media with gusto; Cheeky in a very endearing way; Finding stuff out about people that nobody else knew – naturally inquisitive; Seeing solutions where others see problems; Always ready to
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Prompted by a question I was asked yesterday on a private dental Facebook Group in India. The gist of the question was WHERE do we do our marketing – digital, print media, broadcast or what? In a world of noise, a world in which it is becoming harder to get the attention of an audience,
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PRICE One of those random coincidences that occur in life (and have us wondering whether we are watched over) has been three clients, far apart, who have commissioned a price analysis. In each case, a member of the team has been tasked with calling around other practices within a reasonable travel time (and who offer
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All of us in business have three basic resources with which to create our vision, our systems and our profits: TIME MONEY PEOPLE Our success ultimately depends on how best we use them. Recently I’ve been reflecting on my own past (and that of others) and realising that many of us make a basic mistake
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