In the latest issue of Intelligent Life I read with interest an advertising feature by Jaguar on the subject of a new group of consumers, described as “transumers”. You may not be able to read the words on this copy of the ad – I’ll do my best to paraphrase. “Things have moved on since
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Its a while since The Dentistry Show but Krishan Joshi has kindly created a web page to showcase a series of interview we filmed on the subject of dental practice marketing. He will be adding to the “archive” over the weeks ahead – so bookmark the page for some complimentary tips. CLICK HERE and while
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I asked Krishan Joshi of Dental Focus to give me some feedback, after I met a dentist who was investing thousands in Ad-words. “Hi Chris AdWords is important but has to be done right. Yes, the big boys can spend £5-10k per month on AdWords without blinking an eye – they’ve been doing this for
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Kim Black is working on an upgrade to my iPhone (and soon to be iPad) app and asked for the top 10 frequently asked questions for CB. Here they are: how do I increase the number of new patients we recruit? how do I increase my average daily productivity? how do I make my associates/therapists/hygienists
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A key component of my business coaching service for clients is to keep a close eye on their key financial performance indicators. In a perfect world, I like to see monthly details of: profit & loss statements KPI’s lab materials staff net profit all as a % of sales for the month average daily production
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Hi Chris I hope you are well. As you have been discussing marketing with My City Deal I thought you may wish to share this with your clients. We have used ‘my city deal’ in the past, about a month ago. We sold 120 treatments and the phone was ringing off the hook all day
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Dear Mr. Barrow, Thank you for taking the time and trouble to complete one of our online guest questionnaires and writing the e-mail regarding your recent stay with us here at the Hilton Dartford Bridge. We really value receiving both positive and negative feedback allowing us to focus on where further improvements and training are
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What follows is my email to the hotel after the event. The moral(s) of this tale: make sure you give the feedback ask yourself whether a version of this could happen in your business think about the thousands of people who can find out in the new world of social networking print a copy of
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In conversation with a client this week about their “whitening wednesday” campaign. They have invested lots of time in publicising the offer: mail drop to 15,000 local homes newsletter to 3500 existing patients signage outside the practice web site offers SEO and the results are coming through, with the hygienist working under supervision and a
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