I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would it be like if your marketing budget was NEVER more than £10,000 in a year – and yet your business grew in sales and profits by a steady 20% every year? I
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I had intended to start today’s post by posing the question: “What is it that makes someone want to run their own business?” Then, thinking about the answer (or, at least, my answer – which I’ll share with you in a moment) I decided to approach this from an entirely different and yet topical perspective.
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My visual today is the famous job advert reputed to have been placed in The London Times by Sir Ernest Shackleton before his ill-fated 1915 Antarctic expedition. As an aside, the book “Shackleton’s Way: Leadership lessons from the great Antarctic explorer” has been on my business bookshelf for over 15 years and, as well as
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I’m always keeping my eyes and ears open for Frequently Asked Questions (FAQs) from within my own client base and community. One of the regulars is along the lines of: “I’m unhappy with another individual’s performance and/or behaviour and I need to talk to them about it – but I don’t want it to get
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A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
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I’ve been fortunate enough to fly Business Class with Emirates on more than one occasion this year – and yet noticed a small but interesting change in their customer journey during my flights to and from Australia. On boarding the aircraft, before the offer of a complimentary drink and hot towel, the presiding steward or
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My recent newsletter article on why you might NOT want to sell your practice to a corporate (preferring to extract profits over a longer period from a manager-managed business) was one of those that touches a nerve and generates and above-average response. You can read that article HERE. We published the day I left for
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Every business dreads a bad online review – the disgruntled patient, the unhappy
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Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients take the least amount of money to find
So we left the Shangri-La hotel in Sydney, Australia on Friday evening, having recovered Lawrence Neville’s car from valet parking despite the best efforts of the concierge to make our customer service experience as indifferent as possible. We weren’t on his list. The following morning I found myself joyfully walking at a brisk pace back
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