1. our new practice logo
2. me in the pub with my mates
3. me on a dental course
4. my patient’s new lips
5. my patient’s before and after full face
6. my house at sunset
7. me on a dental course
8. a statue
9. a quote
10. a before and after extra-oral shot (anon)
11. jewellery
12. the front cover of an old magazine
13. the view from our holiday hotel
14. a smiling molar (!)
15. me on a bridge in Dubai
16. the dog asleep
17. me in front of some graffiti
18. the view from our holiday hotel
19. my garden
20. a dental course advert
21. a dog
22. the beach from our holiday
23. me in the bubble bath
24. a video showing a set of antlers boiling in a metal bucket
25. me and my friend
26. the bar in our holiday hotel
27. a shopping mall
28. at the end of our muddy run with medals
29. me with my sisters
30. my facial aesthetics price list

and the winner is?

(my votes are #24 – weird and I don’t think he was selling me anything and #28 – doing something useful)

However, not a single bit of decent human interest marketing amongst them.

No narrative, not enough tags, very few links to web sites in bios, no calls for action.

Instagram B2C hasn’t even got started yet – an opportunity for some?

p.s. I’m just as guilty for not using this properly yet.