In order to create share-worthy marketing collateral for your business, follow these basic rules:
- Decide on your channels
- a blog every day/week
- a newsletter every month
- online and offline journals
- professional and trade
- local community
- speaking events
- professional and trade
- local B2B and B2C
- Decide on your content
- 80% stories about the difference you have made to your clients/patients
- 15% stories about yourself and your team
- 5% education on your area of expertise
- create zippy titles and eye-catching photography
- Decide on your approach
- don’t write about what you know, write about what fascinates you
- don’t say something about something, say something about somebody
- ask yourself the same question every day before you create content:
what has happened to me, good or bad, personal or professional, that is of any use to pass on others as a metaphor?
Follow these basic rules and be persistent, relentless and unstoppable in your content creation.
About the next 48 hours
Today I will be an M.C. at Stars of Dentistry 2017 and I’m excited at the prospect of meeting over 500 attending and listening to some inspiring presentations.
Tomorrow I will be with an altogether different constellation of stars, attending the Bridge2Aid annual conference in Birmingham (where I have the privilege of joining an impressive speaker line-up).
Very useful content