Here’s a question from a valued client:
Hi
I wonder whether you and your inner circle are aware of the built in obsolescence in the Zoom system
I have found out after blowing my second light this year , that they are guaranteed for 1 year or 100 hours.
I suggested they should consider replacing foc as I am such a good customer…they said they thought I was doing so many because of their product! I feel it my marketing and pricing are winning my market share…am I naive??
This cannot be the way to run a business….discriminate against the bigger customers!!!
What is your take and what can be done?
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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