If your team have beautiful straight, white teeth – they will do your marketing for you.
No amount of investment in brand, literature, web presence or customer service training will do as much for you as an enthusiastic team member explaining:
1. how little discomfort or inconvenience was involved and
2. how much difference it has made.
Dress your window.
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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