Workshops and marketing

The Dental Business School will deliver client workshops in Manchester, Leeds and Belfast this week.
In addition, Barbara and I will spend tomorrow (Tuesday) in a management meeting, focusing on our 2006 calendar and work schedule. I plan some radical changes in my working habits for the first time in a decade.
Friday will see us all at The Dental Showcase – the biggest professional and trade exhibition for dentists in the UK. In fact Barbara, Steph and Simon will be there for 3 days from Thursday and I’ll be hoping to make an appearance on Friday and maybe Saturday.
For the first time, we are sharing an exhibition stand – with our good friends Yvonne Wallace and the team from Designer Dental. With the help of Cathy Johnson we have prepared an audio CD pack as a handout, featuring a 45-minute introduction to The Dental Business School, nicely packaged with my business card.
So as busy week ahead and I’m really looking forward to it – connected with clients and marketing our little socks off.
The marketing campaign we have planned for the next 3 months is arguably the biggest in the history of the school – add to that my request for help in looking for a sales manager (as featured in last week’s ezine) – I’m taking lead conversion more seriously than at any time in the last 10 years.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.