Why do the clients who can pay, pay?

We were discussing this issue here in Toronto on Wednesday.
In other words, why do people actually hire a business coach?
1. Because they do not have enough:
of the right People in their team
2. Because they have feelings of:
Quiet desperation
Low self-esteem
Lack of focus/direction
3. Because they have a business which is:
a start-up
ready to sell.
And, of course, because they woke up that morning, having had enough of the situation and ready to do something different.
The secret is to be there (in their minds) when they wake up. That’s called marketing.
And to ask them to join your programme. That’s called sales.
The more I do this I realise that coaching is a sales-driven business just like any other – and so I’m regressing back to my days as a financial planner and re-building lead generation and lead conversion systems.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.