We were discussing this issue here in Toronto on Wednesday.
In other words, why do people actually hire a business coach?
1. Because they do not have enough:
Time
Money
of the right People in their team
2. Because they have feelings of:
Quiet desperation
Low self-esteem
Frustration
Lack of focus/direction
Fear
Overwhelm
3. Because they have a business which is:
a start-up
failing
plateauing
ready to sell.
And, of course, because they woke up that morning, having had enough of the situation and ready to do something different.
The secret is to be there (in their minds) when they wake up. That’s called marketing.
And to ask them to join your programme. That’s called sales.
The more I do this I realise that coaching is a sales-driven business just like any other – and so I’m regressing back to my days as a financial planner and re-building lead generation and lead conversion systems.