Here’s a formula to open a brand new private squat and recruit 218 new patients in the first 6 weeks (during a recession and in the middle of a three-month snow storm).

  1. Plan carefully – spend 12 months building the detail
  2. Get the right external advisors involved early
  3. Location, location, location – a demographic that wants what you like to do
  4. A need – for quality private dentistry in an affluent town
  5. Footfall or drive by – make sure plenty of people can see you
  6. Selected local advertising
  7. Hiring the right people (in this case, mature, intelligent, articulate and well-presented people on reception and in nursing)
  8. Branding – a strong and distinctive brand
  9. Environment – lovely concierge class premises in a small and slightly out of town office unit
  10. Parking – easy and plenty
  11. Availability – no waiting times for appointments (i know that will change – we were discussing the same)
  12. Bring in business heads – in this case a brother who is a talented lawyer and a business coach!
  13. A membership scheme (administered by Practice Plan)

I could go on.

A lovely day with Rachael Blyth and the team yesterday – and my special thanks to Rachael and Ross for pushing my car out of the snow at the Hydro last night!


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.