The weird thing about being a coach

A client writes to me this morning as follows:
“Probably sound silly but would you mind reassuring me that I really can contact you with questions?

I write e-mails and then delete them because I think the questions aren’t good enough/you hear all this all the time/you are exhausted already (blog)/this will bore you/etc etc I’m not sure what the VBC member can reasonably expect. (Yes I know it says unlimited). In fact I’d better shut up now and send this quickly before I change my mind.”

VBC means “virtual business coaching” – a group of clients who invest in my services as a coach via email and telephone (plus access to all my intellectual property).

It has been a problem for 15 years now – the clients who pay for coaching and are then fearful of asking questions.

Sounds crazy – yes?


  • client thinks the question is too basic
  • client thinks that because I have written about being exhausted at the end of a busy week – they don’t want to trouble me
  • client thinks that I was joking when I said “unlimited access”

Its like a leisure club (which is why I called it the “coaching gym” originally.

  1. See the club benefits
  2. join the club
  3. pay the fees
  4. get into the habit of going for a while
  5. get out of the habit of going
  6. keep paying

How daft is that? And yet how many people do it?

Its how a leisure club stays alive – 15,000 members and only 50 there at any one time.

Personally, I’d prefer the clients to attend the coaching gym – I get bored otherwise.

So – unlimited means unlimited.

Please visit my gym!


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.