A client writes to me this morning as follows:
“Probably sound silly but would you mind reassuring me that I really can contact you with questions?
I write e-mails and then delete them because I think the questions aren’t good enough/you hear all this all the time/you are exhausted already (blog)/this will bore you/etc etc I’m not sure what the VBC member can reasonably expect. (Yes I know it says unlimited). In fact I’d better shut up now and send this quickly before I change my mind.”
VBC means “virtual business coaching” – a group of clients who invest in my services as a coach via email and telephone (plus access to all my intellectual property).
It has been a problem for 15 years now – the clients who pay for coaching and are then fearful of asking questions.
Sounds crazy – yes?
Factors:
- client thinks the question is too basic
- client thinks that because I have written about being exhausted at the end of a busy week – they don’t want to trouble me
- client thinks that I was joking when I said “unlimited access”
Its like a leisure club (which is why I called it the “coaching gym” originally.
- See the club benefits
- join the club
- pay the fees
- get into the habit of going for a while
- get out of the habit of going
- keep paying
How daft is that? And yet how many people do it?
Its how a leisure club stays alive – 15,000 members and only 50 there at any one time.
Personally, I’d prefer the clients to attend the coaching gym – I get bored otherwise.
So – unlimited means unlimited.
Please visit my gym!
